Some SEO Trick You have to Avoid

After i write some SEO blogging tricks in my previous blog posts, i think it's time to discuss few common SEO (search engine optimization) little mistakes . This few wrong SEO tricks will down the visibility of your blog in search engine result page. Because, by doing the right SEO, will increase Google page rank and increase traffic to your blog/website. So you must avoid these SEO mistakes to make descent traffic to your blog or website.

This are some SEO tricks that will make your site fall down from SERP :

1. Hiding content inside images

Some webmasters used to display their content inside the images. Search engines will not be able to read the content inside images.

2. Use excessive Java Script/AJAX

Search Engines can’t understand JavaScript/Ajax. So chance to getting index is less with excessive number of Java script/AJAX. Use HTML/CSS instead of Java/AJAX.

3. Use Flash only websites

Even though the Flash can make an exciting blog, search engines can’t read the content inside the flash. You can make up your blog by flash scripts but never add your content inside the flash scripts. Use HTML instead of flash.

4. Usage of Search engine friendly URLs rather than human friendly URLs.

Don’t use unrelated URLs. Use appropriate URL which can describe your content. Don’t worry about the length of the URL

5. Use automated directory submission software

Never use automated software for directory submission. They will consider them as spams. Your blog will get banned from those directories. Use manual submission as an alternative. Submit to well-established directories by using unique Titles and Descriptions. Then they will not consider as copies.

6. Link exchange programs

This is a time wasting program. No value. You will get nothing. Other thing is your link will be removed after few days without informing you. I did this for this blog and got nothing.

7. Use the same meta title and meta description in every page of the blog

Once you use same title and Meta descriptions for all the posts the search engines will consider all the posts as one post. Then your whole site will not index. So use different Meta tags for different posts. But never use inappropriate Meta descriptions. Place key words inside the content.

8. Use unnecessary key words and usage of excessive key words

Use less competitive keywords rather than using high competitive key words. Then you can get instant traffic from search engines. Use Google Adword key word tool to find appropriate key words

9. Usage of wrong key words

Your key words should match with your content. Key words should summarize the content of your article.

10. Copying someone else’s content and paste it on your site

Never do this, because your site will be penalized by search engines. If you blogging on blogger they will ban your blog as well

11. Poor quality content

Your content should be high in quality. Low quality and duplicated content is penalizing by search engines and you will get nothing by just posting that type of content.

12. Poor site navigation

Your content should be prominent rather than your ads. Pop-up windows should be avoided. Your navigation bar should give links to relevant content

13. Irrelevant links

The links on your site should related to your content and those links should lead to the relevant page

14. Expectation of quick results

SEO is not a quick way to increase traffic to your blog. You need to be patience in order to get results. Sometimes it takes weeks to months to get the desired effect. So you should have sustained motivation to work on SEO.

15. High loading time of the page

Visitors don’t like to waste their time. So you must consider a good hosting plan to improve the loading time of your blog or website.

These are the most common mistakes done by most of the bloggers and site owners. You have to learn and read that carefully. After that you just have to do the right SEO tricks and choose the right SEO tutorial for you to learn.

Stay tune in my blog, i will give you the others SEO secret for you...

Keep Your Adsense Account Safe from Getting Disabled

What is Google Adsense Program?
Google Adsense is a Popular Web Advertising Program that provides a good income source for many websites.Anyone can earn through Adsense, but in a right way. If you follow the wrong ways [Fraudulent Activities], your account will be in great danger and also Google may penalize you [Account Ban]. So, here are the common mistakes that violate Google Adsense TOS.

1. Never click your own adsense ads or get them clicked for whatever reason. Never use automated clicking tools, or other deceptive software. Google is very smart to detect fraudulent clicks. This is a very popular mistake everyone doing these days.
   

   Tip: If you want to preview your ads without your impressions or clicks being recorded, Use Google Adsense Preview Tool.

2. Never change the Adsense code. There is no need of altering the code. If you do so, Google easily knows about it and bans your account.
   

   Tip: You can change the color and size of your ads in the adsense account itself. After Modifying, Just copy the code and paste it in your site.

3. Number of Adsense Ad Units to be placed in your website is not more than 3 Text/Image ads, 3 Link Ads and 2 Search Boxes.
   

   Tip: This will not make your account banned. Even if you place more ads, they will be hided.

4. You can run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. But, they should not resemble Adsense ads.
   

   Tip: Place the other Publisher ads beneath Google Ads. Best is that always Adsense ads will be on top.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.
6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.
8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.
10. Do not mask ad elements. Alteration of colors and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same color as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.
11. Do not send your ads by email. HTML formatted emails look good and allow placement of these Javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!
12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches – Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.
14. Avoid excessive advertising and keyword stuffing – Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.
15. Ensure you Language is Supported – Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.
16. Maximum 2 referral button per product per page – With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral. Update: This feature is closing Aug 2008.
17. Do not specify Google ads as your alternate ads. – Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls. See [Adsense Certified Networks]
18. Do not confuse with adjacent images – It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful!

7 keys to SEO: How to help people find your blog

 Even a novice blogger needs to understand how people use search engines to find the content they are looking for. You want to help people find your posts. This practice is known as search-engine optimization, abbreviated SEO.

I am not expert enough in SEO to cover the matter in depth (for more on the topic, I recommend Danny Sullivan‘s excellent Search Engine Land blog). I will cover some basics for a workshop today for the music staff of the CBC. When you are working on a blog post, consider these factors to help people find your post:

• Relevance
• Headline
• Keywords
• Google trends
• Links
• Photo captions
• Metadata

1. Relevance.

Don’t litter your post or headline with irrelevant terms that you think might help your Googlejuice (the term for your attractiveness to Google’s search engine). With its downgrading of content farms and its use of “+1” endorsements to enhance search results, Google is trying to improve the search process, so apply all of these techniques only by choosing words and links that are relevant to your post. Don’t drop gratuitous references to Lady Gaga into your post (unless you are doing it for humor, as Gene Weingarten did).

2. Headlines

The headline is the most important part of your post to help search engines find your content. It should include the words people might be most likely to use in trying find content on the topic(s) you are writing about. If you were searching for something like this post, what are the first few words you would type into a search engine? Those words should be in your headline, ideally the first few words of the headline. Often this will be a performer’s name, but it might be the name of a venue, genre or instrument.

Writing a headline for search engines is significantly different from writing a headline for a newspaper. In a newspaper, the reader sees the headline in context: A reader of the Toronto Star or Globe and Mail entertainment section sees “lang” or “Cohen” in a headline and will assume you mean k.d. lang orLeonard Cohen. But people searching for stories about those musicians are likely to type their full names in the search window, so your headline should include the full names. A newspaper headline can be intriguing because you read it in context, seeing it on a news, entertainment or sports page. But a headline that tries to intrigue the reader online actually tends to withhold keywords that search engines want to see in the headline.

On my Hated Yankees blog, before I understood about the importance of headlines to SEO, I wrote a blog post about Don Mattingly, comparing his career achievements to Kirby Puckett’s (they’re nearly identical), and arguing that since Puckett was an automatic Hall of Famer, Mattingly should be, too. My headline would have worked fine in a newspaper, where it would have run on a sports page, probably above photos of Mattingly and Puckett. But to a search engine,You be the judge: Who’s a Hall of Famer? isn’t going to show up high when people are searching for Don Mattingly. I’ve written other blog posts on Yankees who aren’t any more famous than Mattingly (Ron Guidry, Graig Nettlesand Thurman Munson) that attracted significantly more readers because I put their names in the headlines, making it easier for people to find them.

It’s also a good idea to include words such as poll or video that people might search for (photo is not as helpful, because so many posts include photos and Google has a separate image search, so people are less likely to include photoin a search term). You can just do this in parentheses after the headline: (VIDEO). By the way, I didn’t do that here, because the videos aren’t really about SEO, so they wouldn’t be relevant to a search. If I were blogging aboutGordon Lightfoot or David Allen Coe, the videos would be relevant and I should mention them in the headline.

3. Keywords

While the headline is the most important part of your content for a search engine, the words in the text also help search engines find your blog post. So make sure that you place keywords people might search for high in your post. It’s best to place the keywords in the first sentence, but that concern should not override your need to write a strong lead. “The Wreck of the Edmund Fitzgerald” was a great song, written before SEO mattered, which is good because it had lousy SEO. The headline probably needed the words “shipwreck” and “Lake Superior.” But the offense was compounded in the lyrics because it never used the term “Lake Superior.” The lake is alternately called “Gitche Gumee,” “Superior” and “the lake,” but to be most attractive to search engines, you want to use the exact phrase people might search for. Good writing should trump clumsy SEO writing, but try to smoothly use the most likely relevant search terms in your blog posts.

4. Google trends

Use Google trends to check for popular keywords. You can enter a few different possible keyword combinations in the search window to see which is the most popular combination. If you enter the first word or two of a search (perhaps an artist’s name) into Google’s home-page search window, the auto-completes that Google provides will show you some popular searches. If one of those searches is relevant, consider using that exact term in your headline and/or in the post.

5. Links

Links are how a search engine’s spiders find your content. Relevant links boost your CEO. They not only help Google find you, but other blogs and sites get “pingbacks” (notifications that you have linked to them), so they might link to you, or blog or tweet about you, which further boosts your SEO. It also helps your SEO if the hyperlinked word (called the anchor text) are relevant. For instance, in point #2 above, I underlined and italicized blog post because that’s where I might have put the link about the Don Mattingly post. You’ll notice that instead, I linked the actual headline. Or I could have linked Mattingly’s name. Those are more relevant, so those links are more helpful to my SEO. Another bad practice is to hyperlink words like click here, rather than linking in relevant anchor text.

6. Photo captions

Photos often have their own URLs, so sometimes they will be the side door into a blog post. Someone searching for an image will find the image and end up reading your post. Or a photo or video might be a blog post by itself. Because the photo and video are not searchable themselves, you need to provide keywords that will help people find them. In the caption of the photo or the introduction to the video, be sure to use the keywords and phrases that people interested in this photo or video might use in a search. Write captions for three different audiences: the search engine itself, the person looking at a page of search results and the person who is actually looking at the photo. Be sure to identify people and places in the photo or video and to answer any questions the photo might raise. Don’t feel you need to state the obvious, unless that might help the search engines find the photo or help someone reading the caption in a page of search results.

7. Metadata

Metadata is essentially data about data. In this case, it’s information about your blog or photo that might not be immediately visible to readers but is visible to search engines. If your content management system allows you to enter tags and SEO keywords, be sure to provide relevant tags and keywords.

Much of my understanding of SEO comes from my former TBD colleague Mitch Schuler, who led a workshop for our staff and later was a guest speaker for my entrepreneurial journalism class at Georgetown University. He hasn’t blogged about SEO, or I would link to him and quote him, but I certainly should attribute much of this blog post indirectly to Mitch (except for any errors, which are mine).

My favorite anecdote about Mitch’s SEO expertise comes from the Discovery Channel hostage situation, which was the first big breaking news story, just three weeks after we launched on Aug. 9, 2010. The suspect was named James Jay Lee, and we initially identified him in our story and headline using all three names, as criminal suspects have been identified by journalists since way before Lee Harvey Oswald, just to avoid any misidentification. Mitch quickly noted that people were searching more for “James J. Lee” than for “James Jay Lee,” so we quickly rewrote our headline to cut the middle name down to just the initial. And we rocked in search results and search traffic that day.

I will use short clips from these two videos to illustrate some points about SEO. This David Allen Coe song makes fun of country music clichés by gratuitously singing about mother, prison, truck, trains and getting drunk. It makes for a fun song, but it’s not good SEO to gratuitously drop irrelevant words into a blog post: